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If
your book is not readily available in stores all the
great promotion in the world, including appearances in
top media venues—if you can get them—will do little to
sell it. Without strong distribution, your book will
go nowhere, no matter how well you promote it. One
author appeared on numerous radio shows and then, as a
test, went into bookstores to ask her book. The stores
did not have it—and directed her to a competitor’s
book. All her promotion did was boost someone else’s
work. There is only one way to
prevent this from happening to you: by having very,
very good distribution. Remember, you can easily get
some distribution: Amazon is the perfect example,
since it will list any book by anyone. But how many
books does it list? Look up any title you want and see
its Amazon ranking, such as 657,801, which mean that
many books are more popular. Ronin
has the best distribution available to independent
publishers. Our distributor, Publishers Group
West (PGW), is the leading book sales and
distribution company in the United States,
representing over 100 independent publishers.
PGW sets the standard for
integrated, full-service distribution, provides
complete digital conversion services, and is a
top-ten vendor to book retailers and wholesalers
across the country. PGW’s sales and marketing
expertise, experience, flexibility, and unmatched
service provide valued client publishers with
comprehensive and targeted distribution of their
titles in today's ever-changing market place.
A live person sales team
meets with bookstore buyers to present your book so
that we will have advanced sales before your book is
printed. During a sales conference, your book will be
pitched to a sales team that flies in from all over
the world. The Sales Team then goes back to their
respective territories—not only throughout the United
States but also to Canada, Australia, South Africa and
the rest of the world—to meet with bookstore buyers to
present your book and urge the buyer to put your book
on the shelf. These face-to-face relationships take
years, sometimes decades, to develop, and they are all
part of what Ronin offers its authors.
And these presentations are
not made only to bookstores. Your book will also be
promoted to the many nontraditional outlets that are
increasingly responsible for large numbers of book
sales—stores such as REI, OfficeMax, Target, Wal-Mart
and other major retailers.
Suppose you go on a business
trip, during which you schedule interviews on local
radio stations. But will your book be available in
local stores. With Ronin, we inform the distributor’s
sales rep in that city of your upcoming trip who calls
local stores’ book buyers to encourage them to stock
up.
Because our distributor
close relationship with Amazon, they frequently offer
us special promotional deals that are not available
anywhere else. Some of these have been highly
successful in selling large numbers of books. But you
cannot get them on your own, and no self-publisher can
connect you with them. Because of our excellent
distribution, Ronin can and will.
If you think you may have a Ronin Publishing
book in one of our fields of specialization, contact
us. We focus on self-help, medicine, life skills (with
attitude), spirituality, psychedelia, and a “fringe
series” of unusual and offbeat topics, such as ghost
hunting and underground comics. Send us your
manuscript for professional editorial evaluation. Send
us a query if you have a finished manuscript ready to
publish and want to explore co-publishing with Ronin. |
DISTRIBUTION